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February 17, 2012 by Christine, posted in Customers & Care
As the daughter of a florist I had flowers surrounding me my entire life, whether I liked it or not. I know that sounds strange, but looking through old family photos I can’t believe my parents actually made me wear those floral dresses accessorized with lime green daisy printed tights! They say most things come back into style, but it’s been over 40 years and I have yet to see someone wearing anything even close to lime green tights with yellows daisies. I still tease my mother about buying them for me, she chuckles and says how “snappy” I thought I looked back then. I guess I’ll just have to take her word for it.
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It all began with a simple carnation.
When George Pickrell, the founder of Westmount Florist, was 18, he walked through the McGill University greenhouses in Montreal and immediately knew he wanted to be in the floral business. He saw a peddler selling carnations on St. Catherine Street and thought about how special and unique it was to watch something grow then sell it.
After years of working for various high profile florists in Montreal and Toronto, George decided to open a florist of his own. In 1962, he and his wife Dora opened Westmount Florist Ltd. on St. Catherine Street; right down the street from the renowned Montreal Forum. In the 1970's, David and Peter started working at the original shop. In 1976, Westmount Florist moved to its present location on Victoria Avenue in the heart of the “Victoria Village” in Westmount. Soon after Christine and Stephen, George and Dora's remaining children joined the business. The four siblings helped together to make Westmount Florist what it is today.
In 1981, Westmount Florist opened its second Montreal florist on the picturesque Lakeshore Road in the charming Pointe Claire Village. Assisted by his wife, Marie and his cousin, Danny, Peter took the helm of the Pointe Claire store.
The third generation is now entering the business; with their fresh ideas and vision, Lauren & Brent are exciting new additions to what is considered by many to be a Montreal retail landmark.
George Pickrell believed in working hard, being honest, treating people with respect and loving what you do. He was a wonderful mentor, father, uncle and grandfather; he paved the way for the second and third generations of Pickrells who are now running Westmount Florist. The Pickrell family has embraced and learnt from what George had taught them.
We truly love what we do and we hope that you will, too.